F. H. Panjaitan and B. Santoso, “Implementation of Segmenting, Targeting, and Positioning in Marketing Strategy in Light Industry Online Business in Batam”, ijeefa, vol. 1, no. 2, pp. 43–49, Jul. 2025, Accessed: Nov. 01, 2026. [Online]. Available: https://ecogreenjournals.com/ijeefa/article/view/18