PANJAITAN, Febri Handayani; SANTOSO, Bambang. Implementation of Segmenting, Targeting, and Positioning in Marketing Strategy in Light Industry Online Business in Batam. International Journals of Energy Economics and Financial Analysis (IJEEFA), [S. l.], v. 1, n. 2, p. 43–49, 2025. Disponível em: http://ecogreenjournals.com/ijeefa/article/view/18. Acesso em: 16 apr. 2026.